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Licensing Listening Tour
1. Are you
primarily
a licensor, a licensee, or an agent representing brands?
*
2. Company size in
licensing
revenue
*
3. Your
main
categories
*
Toys & Games
Fashion / Apparel
Food & Beverage
Character & Entertainment
Publishing
Sports
Beauty & Wellness
Electronics
Home Goods
Digital goods
Other
4. Region
*
5. Your role
6. Score the
difficulty
of the licensing deal stages
*
from "no sweat" to "I have to pop an Advil" to get through this stage
(1–5 scale, "1 = no friction, 5 = major bottleneck")
1
2
3
4
5
Finding the right partners
Qualifying best partners
Clearing rights / Finding assets
Finding out which categories are cleared
Scheduling meetings quickly
Negotiating terms
Streamling communications
Deal memos / contracts
Approvals
Royalty reporting & payments
Managing the relationship after execution
7. Which
one
of these costs you the most time, resources, or money?
*
Finding the right partner
Vetting, qualifying and info collection (the first call)
Clearing rights and getting assets
Finding out which categories are cleared
Scheduling calls / meetings quickly
Negotiating terms
Ongoing communications
Deal Memos / Contracts
Approvals
Royalty reporting and payments
Managing the relationship after signing (renewals, disputes, communication)
Other
8. If you could fix one thing about
how
licensing deals get done, what would it be?
*
Submit
